One Last Thing: Why Designers Are Making Real Versions of Imaginary Objects.

  • Naomi Jacobs

Press/Media: Research


Article published in online magazine 'How We Get to Next'

Humans are great at telling stories. We use them to teach our children, to learn about ourselves, and to plan paths to the future. Speculative fiction, imagining worlds that are not our own, is a great tool for considering the societal consequences of things that haven’t happened yet, sometimes on a grand scale.

Designers also think about possibilities and potentials: What can be created to solve this particular challenge, or to meet this particular need? Often, the process of answering these questions involves building prototypes to test an idea. Once you get your hands on something and start using it, you reveal flaws and potentials that might not be apparent otherwise.

Period14 Sept 2018

Media contributions


Media contributions