Fuller LongerTM: University of Aberdeen Rowett Institute of Nutrition and Health helps to develop a new health food range for Marks and Spencer


Description of impact

The Fuller Longer™ (FL) food range was developed by Marks & Spencer (M&S) with expertise from the University of Aberdeen Rowett Institute of Nutrition and Health. Product development was based on Rowett research into the efficacy of high protein and mixed carbohydrate diets for sustained appetite control and weight loss. Obesity is a major public health challenge; therefore it is not surprising that FL has become an established brand for M&S's 20 million customers. This industry-academia partnership to develop a food range based on scientific input, was a first for M&S, and has led to one of the UK's most popular retail healthy-eating food ranges. Therefore the claimed impact here includes benefits to health and welfare, on commerce, business performance and the economy.
Impact statusImpact Completed (Open)