Description of impact
The Fuller Longer™ (FL) food range was developed by Marks & Spencer (M&S) with expertise from the University of Aberdeen Rowett Institute of Nutrition and Health. Product development was based on Rowett research into the efficacy of high protein and mixed carbohydrate diets for sustained appetite control and weight loss. Obesity is a major public health challenge; therefore it is not surprising that FL has become an established brand for M&S's 20 million customers. This industry-academia partnership to develop a food range based on scientific input, was a first for M&S, and has led to one of the UK's most popular retail healthy-eating food ranges. Therefore the claimed impact here includes benefits to health and welfare, on commerce, business performance and the economy.| Impact status | Impact Completed (Open) |
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Documents & Links
Related content
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Research output
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High-protein diets for appetite control and weight loss : the 'holy grail' of dieting?
Research output: Contribution to journal › Editorial › peer-review
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Human colonic microbiota associated with diet, obesity and weight loss
Research output: Contribution to journal › Article › peer-review
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High-protein, reduced-carbohydrate weight-loss diets promote metabolite profiles likely to be detrimental to colonic health
Research output: Contribution to journal › Article › peer-review
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Effects of a high-protein ketogenic diet on hunger, appetite, and weight loss in obese men feeding ad libitum
Research output: Contribution to journal › Article › peer-review
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Effects of a high-protein, low-carbohydrate v. high-protein, moderate-carbohydrate weight-loss diet on antioxidant status, endothelial markers and plasma indices of the cardiometabolic profile
Research output: Contribution to journal › Article › peer-review
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Safety and efficacy of high-protein diets for weight loss
Research output: Contribution to journal › Article › peer-review