Broadband use and creative communities in the UK

Leanne Claire Townsend, Claire Denise Wallace

Research output: Contribution to conferenceUnpublished paperpeer-review

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In the UK, the creative sector is becoming increasingly important for the economy of rural areas, despite the urban bias found in the literature on the creative industries. Digital technologies enabled by broadband access are becoming crucial for creative practice, yet many rural communities in the UK cannot access broadband Internet of at least 2 megabits per second. UK Government is working to resolve this urban-rural digital divide by rolling out improved broadband access across all of the UK. This short paper reports research in Cornwall – a region of the UK which up until recently has suffered from poor or no Internet connectivity. Cornwall is currently undergoing a large-scale rollout of superfast broadband across the entire region. The paper reports on research that sought to understand the role of broadband technologies for rural creative practitioners across the region. We report on findings from in-depth interviews with creative practitioners that reveal a number of interesting insights into broadband use, particularly in relation to social media. The paper concludes with recommendations relating to improving digital support for small-scale creative enterprises in rural regions.
Original languageEnglish
Number of pages3
Publication statusPublished - 1 Apr 2015
EventIADIS E-Society Conference - Madeira, Funchal, United Kingdom
Duration: 14 Mar 201516 Nov 2015


ConferenceIADIS E-Society Conference
Country/TerritoryUnited Kingdom


  • creative practice
  • social media
  • rural
  • broadband


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