Abstract
When respondents intentionally present themselves in socially desirable ways, survey researchers speak of social desirability bias (SDB) that is introduced to the data. SDB is a challenge to survey research, as it can lead to inaccurate measurements and incorrect conclusions about citizens’ behavior (Phillips & Clancy, 1972). The Item Count Technique (ICT) is a frequently used method in survey research to reduce such bias by indirectly, anonymously, and confidentially asking respondents about the sensitive behavior in question.
| Original language | English |
|---|---|
| Pages (from-to) | 157–171 |
| Number of pages | 15 |
| Journal | International Journal of Public Opinion Research |
| Volume | 29 |
| Issue number | 1 |
| Early online date | 26 Feb 2016 |
| DOIs | |
| Publication status | Published - Apr 2017 |
Bibliographical note
FundingThis work is supported by the Austrian National Election Study, a National Research Network sponsored by the Austrian Science Fund (S10902-G11).
Acknowledgments
The authors thank the anonymous reviewers for their constructive feedback and Graeme Blair and Kosuke Imai for their helpful support.