Personalising Healthy Eating Messages to Age, Gender and Personality: Using Cialdini's Principles and Framing

Rosemary Josekutty Thomas, Judith Masthoff, Nir Oren

Research output: Chapter in Book/Report/Conference proceedingPublished conference contribution

13 Citations (Scopus)


We examine how persuasive messages can be used to promote and encourage healthy eating based on personality. After a personality assessment, participants assessed the persuasiveness of messages designed using Cialdini's principles of persuasion. The results of our study indicate that 'Authority' messages were most influential. In addition, we observed that positively framed messages were significantly more persuasive than negatively framed ones. Furthermore, personality had a significant influence on the best message type, with agreeable subjects being more inclined to persuasion than others.

Original languageEnglish
Title of host publicationIUI '17 Companion
Subtitle of host publicationProceedings of the 22nd International Conference on Intelligent User Interfaces
EditorsGeorge A. Papadopoulos, Tsvi Kuflik, Fang Chen, Carlos Duarte, Wai-Tat Fu
Place of PublicationNew York
PublisherAssociation for Computing Machinery
Number of pages4
ISBN (Electronic)9781450348935
Publication statusPublished - 7 Mar 2017
Event22nd International Conference on Intelligent User Interfaces, IUI 2017 - Limassol, Cyprus
Duration: 13 Mar 201716 Mar 2017


Conference22nd International Conference on Intelligent User Interfaces, IUI 2017


  • Age
  • Framing
  • Gender
  • Healthy eating
  • Personalisation
  • Personality
  • Persuasion
  • Virtual agent

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