Abstract
This volume explores the impact of place brands in the marketplace in view
of the extended protection increasingly accorded to them under intellectual
property (IP) laws. It is a collection of perspectives about place-branding
from traders who use place brands, lawyers who protect them, marketers who
promote them, consumers who buy goods by relying on them, as well as aca-
demics who study them. For reasons explained further on, it offers three place
brands as case studies: Scotch Whisky, the Napa Valley AVA, and the Coffee
Kenya figurative mark.
of the extended protection increasingly accorded to them under intellectual
property (IP) laws. It is a collection of perspectives about place-branding
from traders who use place brands, lawyers who protect them, marketers who
promote them, consumers who buy goods by relying on them, as well as aca-
demics who study them. For reasons explained further on, it offers three place
brands as case studies: Scotch Whisky, the Napa Valley AVA, and the Coffee
Kenya figurative mark.
| Original language | English |
|---|---|
| Title of host publication | Place-Branding Experiences |
| Subtitle of host publication | Perspectives from Intellectual Property Owners, Users and Lawyers |
| Editors | Catherine W. Ng, Titilayo Adebola, Abbe E.L. Brown |
| Place of Publication | Cheltenham |
| Publisher | Edward Elgar Publishing Ltd. |
| Chapter | 1 |
| Pages | 2–12 |
| Number of pages | 11 |
| ISBN (Electronic) | 9781035311071 |
| ISBN (Print) | 9781035311064 |
| DOIs | |
| Publication status | Published - Dec 2024 |
Keywords
- Place brand
- Geographical indicatio
- Certification mark
- Passing off
- European Union sui generis system
- Trade mark
