Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands

Vignesh Yoganathan*, Victoria Sophie Osburg, Pervaiz Akhtar

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

64 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands'. Together they form a unique fingerprint.

Keyphrases

Psychology

Social Sciences