Small businesses think smart to keep up with Amazon drones

  • Jennifer Holden
  • , Edoardo Pignotti
  • , Liang Chen
  • , Stavros Karamperidis

Research output: Contribution to specialist publicationArticle

Abstract

The biggest names in internet retail appear to be dramatically stepping up efforts to make delivering your online orders, fast, reliable and extremely hi-tech.

But in a week in which Amazon talked up its army of parcel-dropping drones that can bring you products in less than an hour and Google hinted at robots ringing your doorbell, a report also suggested that many people outside big towns can’t get their hands on online orders at all.
Original languageEnglish
Specialist publicationThe Conversation
PublisherThe Conversation UK
Publication statusPublished - 6 Dec 2013

Bibliographical note

Jennifer Holden's activities are supported by the award made by the RCUK Digital Economy programme to the dot.rural Digital Economy Hub; award reference: EP/G066051/1.

Edoardo Pignotti conducts research supported by the award made by the RCUK Digital Economy programme to the dot.rural Digital Economy Hub; award reference: EP/G066051/1.

Liang Chen conducts research supported by the award made by the RCUK Digital Economy programme to the dot.rural Digital Economy Hub; award reference: EP/G066051/1.

Stavros Karamperidis conducted research supported by the award made by the RCUK Digital Economy programme to the dot.rural Digital Economy Hub; award reference: EP/G066051/1.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 15 - Life on Land
    SDG 15 Life on Land

Keywords

  • Google
  • Online shopping
  • Digital economy
  • Drones
  • Amazon
  • SMEs
  • Rural

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