Strategies for Attracting TikTok Customers: A Case Study of Online Calligraphy Courses

John Storm; Yuanyuan Zhang

Strategies for Attracting TikTok Customers: A Case Study of Online Calligraphy Courses

John Storm
, Yuanyuan Zhang^*

^*Corresponding author for this work

Business Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Micro-entities are vulnerable to being inadvertently impacted by policy shifts that seek to bring change in what may appear an unrelated area. Set in a context of turbulent change, this case examples how Design Thinking and AISAS models may be applied to facilitate the transition of a traditionally offline business model to gain a growing online presence on the TikTok platform.

Original language	English
Title of host publication	The China Business Casebook
Editors	John Storm, John Wilson
Publisher	Ethics Press
Pages	152-165
Number of pages	13
ISBN (Electronic)	978-1-80441-001-1
ISBN (Print)	978-1-80441-000-4
Publication status	Published - Jan 2023

Keywords

AISAS Model
Design Thinking
TikTok
China
SME

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https://abdn.primo.exlibrisgroup.com/permalink/44ABE_INST/1eeeind/alma9918195898805941

Cite this

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title = "Strategies for Attracting TikTok Customers: A Case Study of Online Calligraphy Courses",

abstract = "Micro-entities are vulnerable to being inadvertently impacted by policy shifts that seek to bring change in what may appear an unrelated area. Set in a context of turbulent change, this case examples how Design Thinking and AISAS models may be applied to facilitate the transition of a traditionally offline business model to gain a growing online presence on the TikTok platform.",

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AB - Micro-entities are vulnerable to being inadvertently impacted by policy shifts that seek to bring change in what may appear an unrelated area. Set in a context of turbulent change, this case examples how Design Thinking and AISAS models may be applied to facilitate the transition of a traditionally offline business model to gain a growing online presence on the TikTok platform.

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KW - Design Thinking

KW - TikTok

KW - China

KW - SME

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A2 - Wilson, John

PB - Ethics Press

ER -

Strategies for Attracting TikTok Customers: A Case Study of Online Calligraphy Courses

Abstract

Keywords

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