SUPERHUB: Integrating behaviour change theories into a sustainable urban-mobility platform

Paula Jane Forbes, Simon Wells, Judith Masthoff, Hien Nguyen

Research output: Chapter in Book/Report/Conference proceedingPublished conference contribution


The SUPERHUB project (SUstainable and PERsuasive Human Users moBility in future cities) promotes the creation of a new urban mobility services ecosystem to facilitate the take-up of environmentally sustainable behaviours. It will design and test an open platform able to combine in real time all mobility offers from the relevant stakeholders together with a set of enabling mobility services able to address users’ mobility needs and to foster behavioural change. This paper explores how SUPERHUB plans to integrate behaviour change theories.
Original languageEnglish
Title of host publicationProceedings of the Using Technology to Facilitate Behaviour Change and Support Healthy, Sustainable Living workshop associated with HCI 2012
PublisherBritish Informatics Society
Number of pages4
Publication statusPublished - 2012
EventHCI 2012: People & Computers XXVI - Birmingham, United Kingdom
Duration: 12 Sept 201214 Sept 2012


ConferenceHCI 2012: People & Computers XXVI
Country/TerritoryUnited Kingdom
OtherThe conference this year is hosted by the University of Birmingham's HCI Research Centre.

The theme for this year's conference is returning back to People and Computers. This is to encapsulate and evenly highlight the growing diversity of our field of HCI in one event.
Internet address


  • Behaviour Change
  • Greenhouse Gas Reduction
  • Sustainable Travel
  • Persuasion
  • Transport
  • Urban Mobility


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