The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

Victoria-Sophie Osburg, Pervaiz Akhtar, Vignesh Yoganathan, Fraser McLeay

Research output: Contribution to journalArticlepeer-review

Abstract

23. Osburg, V., Akhtar, P., Yoganathan, V., and McLeay, F. (2019). The influence of contrasting values on consumer receptiveness to ethical information and ethical choices, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2019.07.022
Original languageEnglish
Pages (from-to)366-379
JournalJournal of Business Research
Volume104
DOIs
Publication statusPublished - Nov 2019
Externally publishedYes

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