Abstract
Marketing is essential to the survival of any product. Marketing a product is persuading people that the product can benefit them and meet their needs. Due to the diversity among people, a successful marketing strategy needs to adapt to individuals. Moreover, for certain products such as houses, the final decision tends to involve a group of people rather than an individual. In this paper, we propose an architecture for a system that produces an interactive video, which can adapt to a user or a group of users to promote a new product.
| Original language | English |
|---|---|
| Title of host publication | Persuasive Conference |
| Subtitle of host publication | First International Conference on Persuasive Technology for Human Well-Being |
| Editors | Wijnand IJsselsteijn, Yvonne de Kort, Cees Midden, Berry Eggen, Elise van den Hoven |
| Place of Publication | Heidelberg, Germany |
| Publisher | Springer Verlag |
| Pages | 108-111 |
| Number of pages | 4 |
| ISBN (Print) | 3540342915 , 978-3540342915 |
| Publication status | Published - 14 Jun 2006 |
| Event | PERSUASIVE 2006 - Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being - Eindhoven, Netherlands Duration: 18 May 2006 → 19 May 2006 |
Conference
| Conference | PERSUASIVE 2006 - Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being |
|---|---|
| Country/Territory | Netherlands |
| City | Eindhoven |
| Period | 18/05/06 → 19/05/06 |
Keywords
- persuasion
- personalization