Iva has a solid management consulting and academic lecturing background. She has 9+ years lecturing experience of 18 academic subjects, and а PhD in marketing intelligence use as a driver of marketing activities transformation from the University of Portsmouth, UK. With a combined 18+ years of lecturing, researching and consulting experience in digital & marketing strategy, innovation, organisational learning and insight generation and exploitation, and marketing communications, Iva is passionate about market intelligence use for marketing and organisational transformation, setting bold strategies - from research and design to go-to-market operations and implementation.