Alcohol use during pregnancy: an application of the theory of planned behaviour

Eilidh Duncan, Katrina Forbes-McKay, Sarah Henderson

Research output: Contribution to journalArticlepeer-review

19 Citations (Scopus)


The objective of this research was to apply the theory of planned behavior (TPB; Ajzen, 1988, 1991) to alcohol use during pregnancy. Of the pregnant women (N = 130) who participated in the study, over one third reported consuming alcohol (34.8%), and the greatest proportion were drinking 2 to 4 times per month (16.4%). Binary logistic regression was conducted, and the full TPB model was able to distinguish between drinkers and abstainers, explaining 57.1% to 77.1% of the variance in drinking behavior. The TPB provides insight into reasons behind the behavior and can be usefully applied, both as a screening tool to identify pregnant women drinking during pregnancy and as an avenue for intervention work.
Original languageEnglish
Pages (from-to)1887-1903
Number of pages16
JournalJournal of Applied Social Psychology
Issue number8
Early online date30 May 2012
Publication statusPublished - 2012


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