Virtual Reality (VR) is defined as an artificial environment experienced through sensory stimuli provided by a computer. Current research on VR aims to develop a simulated reality that is realistic enough to satisfy human senses. As this technology is getting mature, its new application areas emerge, such as virtual marketplaces. Previous research has concerned about adopting virtual reality into constructing e-commerce, and validated whether and how virtual reality can influence trust and thus impact user decision making in advance . Besides, there are inherited trust problems in virtual marketplaces. For instance, some sellers may be dishonest (e.g., fail to deliver items as what they promised), or some sellers may have different competency (e.g., provide only low quality products). In order to address the trust problem in virtual marketplaces, a five sense oriented feedback provision approach has been proposed in our previous work .
|Number of pages||3|
|Publication status||Published - 2011|
|Event||User Modeling, Adaptation and Personalization Conference, UMAP 2011 - Girona, Spain|
Duration: 11 Jul 2011 → 15 Jul 2011
|Conference||User Modeling, Adaptation and Personalization Conference, UMAP 2011|
|Period||11/07/11 → 15/07/11|
This work has been made possible thank to the Institute for Media Innovation at Nanyang Technological University who has given a scholarship to the first author.