All we need is trust: Trust in West African Cross Border Networks

Kingsley Obi Omeihe*, Veronika Gustafsson, Isaac Oduro Amoako, Mohammad Saud Khan

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingOther contribution


This paper aims to develop an understanding of trust in cross border trade networks dominating West African markets. To date most of the literature on trust and network relationships reveal a paucity of studies about West African traders. This paper attempts to address this gap by examining a range of relationships that have evolved as a result of weak formal institutions. Within the remit of this paper, we make an attempt to establish the role of trust in overcoming barriers to the survival of small businesses in West Africa. As this is a development paper, the organisation of this paper is three fold: firstly we commence by examining the topicality of trust from relevant literature. (2) we attempt to bring these conceptualisations to bear by examining the various complex economic and social relationships that shape cross border trade.(3) our discourse will be elucidated with the case of twelve traders operating between Nigeria, Ghana, Benin and Bukinafaso.
Original languageEnglish
Title of host publicationProceedings of the 32nd British Academy of Management Conference
Subtitle of host publicationBritish Academy of Management (BAM), 04 September 2018 - 06 September 2018, Bristol
PublisherBritish Academy of Management
Number of pages10
Publication statusPublished - 31 Dec 2018
32nd Annual Conference of the British Academy of Management : Driving productivity in uncertain and challenging times
- Bristol Business School, Bristol, United Kingdom
Duration: 4 Sept 20186 Sept 2018


32nd Annual Conference of the British Academy of Management
Abbreviated titleBAM 2018
Country/TerritoryUnited Kingdom
Internet address

Bibliographical note

University of the West of Scotland


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