Attitudes towards, and purchasing of, Scottish beef and beef products in Scotland: A short communication

Stephen Whybrow, Jennie I Macdiarmid

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
6 Downloads (Pure)


Attitudes and preferences of the main shopper in households (n = 203) across Scotland towards beef and beef products that were produced in Scotland were assessed by questionnaire. Consumer panel purchase data from the preceding six-months were collected for those households by Kantar Worldpanel. Beef products from Scotland accounted for 39% (by value) of all beef purchases, with an additional 46% from Great Britain and 9% from Ireland. Participants tended to report that being locally produced was an important factor when they bought beef and beef products, although this was not reflected in higher proportions of these products being purchased. Participants who rated local production of higher importance did not buy a higher proportion of beef from Scotland than did participants who rated it as less important (41% and 37% respectively, P = 0.448). Stated preferences for locally produced beef and beef products are not translated into higher amounts purchased.
Original languageEnglish
Pages (from-to)150-153
Number of pages4
JournalMeat Science
Early online date27 Jun 2018
Publication statusPublished - Nov 2018

Bibliographical note

This work was supported by the Scottish Government’s Rural and Environment Science and Analytical Services (RESAS) Division. RESAS had no role in the design, analysis or writing of this article.


  • consumer choice
  • local foods
  • preference
  • consumer panel


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