Benefits of incentives for breastfeeding and smoking cessation in pregnancy (BIBS): a mixed methods study to inform trial design

Heather Morgan, Patricia Hoddinott* (Corresponding Author), Gill Thomson, Nicola Crossland, Shelley Farrar, Deokhee Yi, Jennifer Margaret Hislop, Victoria Hall Moran, Graeme Stewart MacLennan, Stephan U Dombrowski, Kieran John Rothnie, Fiona Stewart, Linda Bauld, Anne Ludbrook, Fiona Dykes, Falko F Sniehotta, David Tappin, Marion Kay Campbell

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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The University of Aberdeen (study sponsors) and the HTA (study funders) actively encourage collaboration. Data excerpts are presented in the manuscript. The full dataset cannot be publically available for ethical reasons: public availability would compromise participant privacy. Additional supplementary de-identified quote material to support the findings and conclusions of the paper are available on request. Interested researchers can make an application to the PIs for the study: Prof Pat Hoddinott, (University of Stirling, and Dr Heather Morgan (University of Aberdeen, to discuss data sharing and their data requirements. External users will be bound by a University of Aberdeen data sharing agreement, which will be in place prior to release, and will be required to work with the research team to comply with the ethics committee approval for this study. A University of Aberdeen data sharing platform will be used to enable researchers who are given permission to access the data in a secure format
Original languageEnglish
Pages (from-to)1-564
Number of pages564
JournalHealth Technology Assessment
Issue number30
Publication statusPublished - 1 Apr 2015

Bibliographical note

We would like to thank our co-applicants for their collaboration (detailed in Chapter 2): Mastrick Café Crèche, Aberdeen, and Wendy Ratcliffe, who facilitated access, and St Cuthbert’s and Palatine Children’s Centre, Blackpool, and Helen Cook. We would also like to thank all of the women, families and staff from health service, local government, voluntary sector and other organisations who generously provided their time for interviews and completed the survey; study authors and professional organisations that we contacted who provided additional details of their studies; Fiona Stewart and Cynthia Fraser for
providing guidance with literature searching and reference management; Lara Kemp for providing secretarial support; Jennifer McKell and Susan MacAskill who collected the qualitative data for the CPIT and Lesley Sinclair, the CPIT manager, who facilitated access; Kate Sewell from Ipsos MORI Scotland who contributed to the survey design, oversaw data collection and commented on Chapter 7; Shalmini Jayakody, Sharon McCann and Virginia Schmied who assisted with quality assessment of the included studies; Linju Joseph who assisted with full-text screening to select review papers for Chapter 2; Amanda Cardy,
SPCRN North East Co-ordinator, acknowledging the financial support of NHS Research Scotland (NRS) through the SPCRN; NHS R&D managers in Scotland and North West England and Binley’s (see who assisted with distribution of the health professional survey; Gladys McPherson who
independently conducted the survey prize draw; Diane Skåtun who advised on collection of the survey data; Alison Avenell who commented on Chapter 3; and Gordon Stables, Medical Illustration, University of Aberdeen, who created the graphic for the incentive ladder logic model in Chapter 6.

This report was commissioned by the NIHR Health Technology Assessment programme as project number 10/31/02. The Nursing, Midwifery and Allied Health Professions Research Unit, University of Stirling, and the Health Services Research Unit and Health Economics Research Unit, Institute of Applied Health Sciences, University of Aberdeen, are all core funded by the Chief Scientist Office of the Scottish Government Health and Social Care Directorates. The views and opinions expressed are those of the authors and do not necessarily reflect those of the funders.


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