Abstract
This case study looks at the development of the strategy process over a 10-year period. The RACC process evolved by fostering managerial participation to achieve strategic goals. However, at the time of the case the strategic development department was puzzled as to whether the coming year?s participation could be as helpful as it had been so far
Original language | English |
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Title of host publication | Exploring Corporate Strategy |
Editors | G. Johnson, K. Scholes, R. Whittington |
Publisher | Pearson Education |
Pages | 866-868 |
Number of pages | 3 |
Edition | 8 |
Publication status | Published - 2008 |