Case study: RACC's turning point

Research output: Chapter in Book/Report/Conference proceedingOther contribution


This case study looks at the development of the strategy process over a 10-year period. The RACC process evolved by fostering managerial participation to achieve strategic goals. However, at the time of the case the strategic development department was puzzled as to whether the coming year?s participation could be as helpful as it had been so far
Original languageEnglish
Title of host publicationExploring Corporate Strategy
EditorsG. Johnson, K. Scholes, R. Whittington
PublisherPearson Education
Number of pages3
Publication statusPublished - 2008


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