Consumer Location Privacy Preferences: Survey Analysis

Caitlin Doyle Cottrill, Piyushimita Thakuriah

Research output: Chapter in Book/Report/Conference proceedingPublished conference contribution


Recent findings and cases related to privacy in the locational environment have made this an issue of great concern to developers of Intelligent Transportation Systems (ITS) and Location-Based Services (LBS). Perhaps of greatest concern is ensuring that potential users of such services are adequately comfortable with the levels of privacy protection afforded them, as well as with the benefits they will receive in return for trading private information. This paper explores the concepts of privacy risks, benefits, willingness to trade, and compensation in relationship to mobile and locational technologies to ascertain areas of interest in determining the trade-offs that consumers will be willing to make in return for transportation enhancements.
Original languageEnglish
Title of host publicationTRB 91st Annual Meeting Compendium of Papers DVD
Place of PublicationWashington, D.C.
PublisherTransportation Research Board
Publication statusPublished - 2012
EventTransportation Research Board (TRB) 91st Annual Meeting - Washington D. C., United States
Duration: 22 Jan 201226 Jan 2012


ConferenceTransportation Research Board (TRB) 91st Annual Meeting
Country/TerritoryUnited States
CityWashington D. C.
Internet address

Bibliographical note

This paper was sponsored by TRB committee ABJ00 Data and Information Systems.


  • Behaviour
  • Data collection
  • Demographics
  • Intelligent transportation systems
  • Privacy
  • Probits
  • Statistical analysis
  • Surveys


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