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Consumer Packaging Strategy: Localisation in Asian Markets
Huda Khan
, Richard Lee, Polymeros Chrysochou
Business Management
University of South Australia
Aarhus University
Research output
:
Book/Report
›
Book
Overview
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Dive into the research topics of 'Consumer Packaging Strategy: Localisation in Asian Markets'. Together they form a unique fingerprint.
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Arts & Humanities
Localization
88%
Packaging
78%
Asia
65%
Goods
31%
Book Market
13%
Vernacular Language
12%
Imagery
12%
Field Work
9%
Translating
9%
In-depth Interviews
8%
Retailers
6%
Marketing
5%
Managers
4%
Industry
3%
Business & Economics
Packaging
100%
Localization
88%
Consumer Packaged Goods
68%
Product Value
11%
Conglomerate
11%
Marketing Tools
10%
Managers
9%
In-depth Interviews
8%
Imagery
8%
Language
8%
Retailers
6%
Industry
3%
Engineering & Materials Science
Packaging
79%
Marketing
12%
Managers
10%
Labels
10%
Industry
5%