Differentiated customer pressures and environmental policies in China

Jie Wu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

27 Citations (Scopus)


Drawing on the resource dependence theory, the stakeholder perspective and environmental management capabilities, this study examined the relationship between the heterogeneity of customer pressures and the varying levels of environmental policies in China. Data on 1215 Chinese manufacturing firms were analyzed to demonstrate that environmental pressures emanating from different types of customer have different impacts on firm environmental conduct and that the pressures from multinational consumers have a stronger effect on local Chinese suppliers' propensity to reduce product environmental risks than those from local consumers.

Original languageEnglish
Pages (from-to)175-189
Number of pages15
JournalBusiness Strategy and the Environment
Issue number3
Early online date16 Oct 2013
Publication statusPublished - 31 Mar 2015


  • China
  • Customer pressures
  • Environmental policy
  • Stakeholder engagement
  • Sustainable development


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