Digitally enabled interactions: Designing for Customer Agency, Control and Customization

Stephen Pearce* (Corresponding Author)

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingPublished conference contribution

Abstract

Designing service processes to receive digital inputs from customers is a key challenge for service providers. This design has an impact on the outcomes of the service process for the provider and customer. These impacts can be customization, control, and customer agency. Service process activities receive customer information digitally through surrogate interactions using customer and provider digital technologies. These digital interactions are becoming the dominant method for obtaining customer resources and information to provide service. A design of learning processes to achieve customization and control is illustrated to show how these outcomes provide customer agency and satisfaction. Traditional service design challenges and trade-offs are mitigated through designing services for digital interactions.
Original languageEnglish
Title of host publication2021 10th Mediterranean Conference on Embedded Computing (MECO)
PublisherIEEE Explore
Number of pages4
ISBN (Electronic)978-1-6654-3912-1, 978-1-6654-3911-4
ISBN (Print)978-1-6654-2989-4
DOIs
Publication statusPublished - 1 Jul 2021
Externally publishedYes
Event10th Mediterranean Conference on Embedded Computing (MECO 2021) - Budva, Montenegro
Duration: 7 Jun 202110 Jun 2021
https://mecoconference.me/meco-2021/

Publication series

Name Mediterranean Conference on Embedded Computing
PublisherIEEE
Volume10
ISSN (Print)2377-5475
ISSN (Electronic)2637-9511

Conference

Conference10th Mediterranean Conference on Embedded Computing (MECO 2021)
Abbreviated titleMECO 2021
Country/TerritoryMontenegro
CityBudva
Period7/06/2110/06/21
Internet address

Keywords

  • service design
  • service processes
  • unified service theory
  • process chain network
  • customization
  • control

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