Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context: Moderation of perceived-health-beliefs

Mir Shahid Satar, Raouf Ahmad Rather* (Corresponding Author), Shakir Hussain Parrey, Huda Khan, Tareq Rasul

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

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