Enhancing the Wellbeing of Transformative Consumer Researchers through Introspective Exercises

Temitope Bodunrin

Research output: Chapter in Book/Report/Conference proceedingPublished conference contribution


This paper aims to understand how the researcher’s introspective voice can be influential to understanding their identity within the research nexus and enhance their wellbeing. Utilising the theoretical framework of transformative consumer research, it attempts to construct a bridge between wellbeing and introspective practice in order to advance a more nuanced methodological understanding of TCR. Hence, introduces the use of introspective exercises among researchers as a method of enhancing their wellbeing. It articulates that researchers who introspect on issues that affect their lives will be better suited to comprehend the emotional lives of others in order to make a social impact.
Original languageEnglish
Title of host publicationAcademy of Marketing Conference 2019 'When you tire of marketing you tire of life'
Subtitle of host publication52nd Annual Conference Proceedings
PublisherAcademy of Marketing
Number of pages1
ISBN (Print)9781527242623
Publication statusPublished - 17 Jun 2019
EventAcademy of Marketing Conference - Regent University, London, United Kingdom
Duration: 2 Jul 20194 Jul 2019


ConferenceAcademy of Marketing Conference
Country/TerritoryUnited Kingdom


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