Enhancing the Wellbeing of Transformative Consumer Researchers through Introspective Exercises

Temitope Bodunrin

Enhancing the Wellbeing of Transformative Consumer Researchers through Introspective Exercises

Temitope Bodunrin

Business School

Research output: Chapter in Book/Report/Conference proceeding › Published conference contribution

Abstract

This paper aims to understand how the researcher’s introspective voice can be influential to understanding their identity within the research nexus and enhance their wellbeing. Utilising the theoretical framework of transformative consumer research, it attempts to construct a bridge between wellbeing and introspective practice in order to advance a more nuanced methodological understanding of TCR. Hence, introduces the use of introspective exercises among researchers as a method of enhancing their wellbeing. It articulates that researchers who introspect on issues that affect their lives will be better suited to comprehend the emotional lives of others in order to make a social impact.

Original language	English
Title of host publication	Academy of Marketing Conference 2019 'When you tire of marketing you tire of life'
Subtitle of host publication	52nd Annual Conference Proceedings
Publisher	Academy of Marketing
Pages	47-47
Number of pages	1
ISBN (Print)	9781527242623
Publication status	Published - 17 Jun 2019
Event	Academy of Marketing Conference - Regent University, London, United Kingdom Duration: 2 Jul 2019 → 4 Jul 2019

Conference

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	London
Period	2/07/19 → 4/07/19

Access to Document

https://issuu.com/regentscollege/docs/academy_of_marketing_conference_proLicence: Unspecified
https://www.academyofmarketing.org/wp-content/uploads/2019/06/AM2019-Workshops-Programme.pdfLicence: Unspecified

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Enhancing the Wellbeing of Transformative Consumer Researchers through Introspective Exercises. / Bodunrin, Temitope.
Academy of Marketing Conference 2019 'When you tire of marketing you tire of life': 52nd Annual Conference Proceedings. Academy of Marketing, 2019. p. 47-47 142.

Research output: Chapter in Book/Report/Conference proceeding › Published conference contribution

Bodunrin, T 2019, Enhancing the Wellbeing of Transformative Consumer Researchers through Introspective Exercises. in Academy of Marketing Conference 2019 'When you tire of marketing you tire of life': 52nd Annual Conference Proceedings., 142, Academy of Marketing, pp. 47-47, Academy of Marketing Conference, London, United Kingdom, 2/07/19. <https://issuu.com/regentscollege/docs/academy_of_marketing_conference_pro>

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Enhancing the Wellbeing of Transformative Consumer Researchers through Introspective Exercises

Abstract

Conference

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