Abstract
Globalization and the emergence of internationally active small and medium-sized enterprises (SMEs) are key worldwide trends. The author investigates the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performance among SMEs affected by globalization. The author offers empirical findings and conclusions on the critical roles of entrepreneurship and marketing to assist SME managers.
Original language | English |
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Pages (from-to) | 12-32 |
Number of pages | 21 |
Journal | Journal of International Marketing |
Volume | 8 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Jan 2000 |