Entrepreneurship and marketing strategy: The SME under globalization

Gary Knight

Research output: Contribution to journalArticlepeer-review

505 Citations (Scopus)


Globalization and the emergence of internationally active small and medium-sized enterprises (SMEs) are key worldwide trends. The author investigates the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performance among SMEs affected by globalization. The author offers empirical findings and conclusions on the critical roles of entrepreneurship and marketing to assist SME managers.

Original languageEnglish
Pages (from-to)12-32
Number of pages21
JournalJournal of International Marketing
Issue number2
Publication statusPublished - 1 Jan 2000


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