Examining the Microfoundations for Digital Business Model Innovation of Developing Markets International New Ventures (2023)

Nadia Zahoor* (Corresponding Author), Huda Khan, Saqib Shamim, Pushyarag Puthusserry

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

In this article, we explore microfoundations for digital business model innovation. This is pertinent because little is known regarding how decision-makers manage the digitalization processes that require business model innovation. Building on dynamic capability and upper echelon theories, this article sheds light on the dynamic capability-driven antecedents of the digital business model innovation of developing market international new ventures (INVs). Using survey data from 145 Pakistani INV, the study reports that Internet capabilities (platform and web capabilities) positively influence digital business model innovation. The direct influences are mediated by strategic agility and moderated by the functional diversity of the top management team (TMT). The influence of strategic agility on the digital business innovation model is also positively moderated by TMT's functional diversity. The findings contribute to the nascent literature on antecedents for the digital business model innovation in an underexplored context of developing market INVs. Practical and policy related implications are also discussed.
Original languageEnglish
Number of pages14
JournalIEEE Transactions on Engineering Management
Early online date19 May 2023
DOIs
Publication statusE-pub ahead of print - 19 May 2023

Bibliographical note

ACKNOWLEDGMENT
The authors would like to thank the helpful comments and suggestions received from the editor and two anonymous reviewers during the review process.

Keywords

  • Business
  • Technological innovation
  • Internet
  • Digital transformation
  • Sensors
  • Market research
  • Knowledge engineering

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