Exploring the roles of multidimensional versus unidimensional construct of destination social responsibility in explaining destination trust and relationship continuity

Ju Hyoung Han, Youngsoo Kim, Minhee Jung* (Corresponding Author)

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)
1 Downloads (Pure)

Abstract

Purpose: The purpose of this study is to explore the roles of tourists’ perceived destination social responsibility (DSR) in predicting destination trust and relationship continuity by utilizing multidimensional versus unidimensional construct of DSR.
Design/methodology/approach: This study develops the two-stage model; a first-stage model includes multidimensional constructs of DSR, and a second-stage model includes an integrated construct of unidimensional DSR. Modern cultural heritage tourism destinations in Korea were selected for this study context. In order to test and compare the results of the two models, partial least squares structural equation modelling (PLS-SEM) was applied with 385 online survey responses.
Findings: The results showed that trust plays a significant role in mediating the relationship between DSR and
relationship continuity in the both models. However, the effect of DSR becomes differentiated depending on multidimensional versus unidimensional construct of DSR.
Research limitations/implications: Theoretical and practical implications, and research limitations with future research directions are suggested.
Originality/value: This study compares dimensional structure of DSR in predicting destination trust and relationship
continuity in a context of modern cultural heritage tourism destination.
Original languageEnglish
Pages (from-to)83-99
Number of pages17
JournalGlobal Business and Finance Review
Volume27
Issue number5
DOIs
Publication statusPublished - 5 Oct 2022

Bibliographical note

Funding: This study was supported by 2021 Research Grant from Kangwon National University.

Keywords

  • destination social responsibility
  • DSR
  • destination trust
  • relationship continuity
  • modern cultural heritage

Fingerprint

Dive into the research topics of 'Exploring the roles of multidimensional versus unidimensional construct of destination social responsibility in explaining destination trust and relationship continuity'. Together they form a unique fingerprint.

Cite this