TY - BOOK
T1 - Goodwill in Passing Off
T2 - A Common Law Perspective
AU - Ng, Catherine W
PY - 2021
Y1 - 2021
N2 - The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders’ authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.
AB - The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders’ authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.
UR - https://www.e-elgar.com/shop/gbp/goodwill-in-passing-off-9781847209009.html
M3 - Book
SN - 9781847209009
T3 - Elgar Monographs in Intellectual Property Law
BT - Goodwill in Passing Off
PB - Edward Elgar Publishing
ER -