Innovativeness: Its antecedents and impact on business performance

G. Thomas M. Hult*, Robert F. Hurley, Gary A. Knight

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1401 Citations (Scopus)


In this study, we address three research questions: (1) Why are some industrial firms more innovative than others? (2) What effect does innovativeness has on business performance? (3) Does the linkage between innovativeness and business performance depend on the environmental context? Accordingly, we draw on various theoretical perspectives to develop hypotheses that propose market orientation, entrepreneurial orientation, and learning orientation as key antecedents to innovativeness, as well as a direct relationship between innovativeness and business performance. A model is devised and tested that examines these relationships in general and in the context of varying market turbulence. Findings confirm the validity of the model and afford various insights on the role of market turbulence in the proposed relationships. Lastly, implications are offered on the antecedents and consequences of organizational innovativeness.

Original languageEnglish
Pages (from-to)429-438
Number of pages10
JournalIndustrial Marketing Management
Issue number5
Publication statusPublished - 1 Jul 2004


  • Entrepreneurial orientation
  • Innovativeness
  • Learning orientation
  • Market orientation
  • Market turbulence
  • Performance


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