Marketing Politics to Voters: Late Deciders in the 1992 British Election

Bernadette C Hayes

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	135-146
Journal	European Journal of Marketing
Volume	30
Issue number	10-11
Publication status	Published - 1996

Cite this

@article{48d8dca100ab4df9a74f25dd413e1fd4,

title = "Marketing Politics to Voters: Late Deciders in the 1992 British Election",

author = "Hayes, {Bernadette C}",

year = "1996",

language = "English",

volume = "30",

pages = "135--146",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "10-11",

}