Material Conflict: MOOCs and Institutional Logics in Business Education

Anna Morgan-Thomas*, Agostinho Abrunhosa, J. Ignacio Canales

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter


Although the notion of incompatibility is implicit in the research on conflicting institutional logics, few studies explicitly address it. The chapter draws on the concept of materiality and theories of digital objects to explain how materiality affects the organizational templates and reasons for the conflict. The chosen context of Massive Open Online Course (MOOCS) contradicts the conventional organizing templates in business schools (BS) but it emerges a powerful force regardless. The focus on digital materiality helps us to elaborate the role of materiality in institutional logics. By juxtaposing and reconciling the substance of the physical mater and the substantive mattering of matter, the chapter enhances the definition and the theoretical boundaries of the concept.

Original languageEnglish
Title of host publicationMateriality in Institutions
Subtitle of host publicationSpaces, Embodiment and Technology in Management and Organization
EditorsF.-X. de Vaujany, A. Adrot, E. Boxenbaum, B. Leca
Number of pages75
ISBN (Print)978-3-319-97472-9
Publication statusPublished - 2019
Event6th Organizations, Artifacts & Practices (OAP) Workshop - Lisbon, Portugal
Duration: 22 Jun 201424 Jun 2014

Publication series

NameTechnology, Work and Globalization


Conference6th Organizations, Artifacts & Practices (OAP) Workshop


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