Modelling the effects of social networks in interventions aimed at reducing meat consumption using a social simulation

High levels of meat consumption are a problem for both the environment and health. Livestock production is associated with high levels of greenhouse gas emissions and there are concerns about an increased health risk from high intakes of red and processed meat. However, the challenge is how to reduce meat consumption when meat-based diets are the norm. The influence of social networks on food choices is important for changing norms but rarely considered in nutrition-based interventions. This study aimed to model the effect of social networks in workplace interventions to reduce meat consumption...