Consumer research examines how identities are forged through co-constituted marketplace resources (Arnould & Thompson, 2005) with consumers engaged in the production of desirable and expressive identities. Using a bespoke palette of terms, our work investigates how elderly consumers produce frail identities without the luxury of choice within elderly care environments.
|Number of pages||7|
|Journal||Advances in Consumer Research|
|Publication status||Published - 2011|
- elerly care
- care homes
- identity construction
- Marketing. Distribution products