Abstract
Consumer research examines how identities are forged through co-constituted marketplace resources (Arnould & Thompson, 2005) with consumers engaged in the production of desirable and expressive identities. Using a bespoke palette of terms, our work investigates how elderly consumers produce frail identities without the luxury of choice within elderly care environments.
| Original language | English |
|---|---|
| Pages (from-to) | 385-391 |
| Number of pages | 7 |
| Journal | Advances in Consumer Research |
| Volume | 39 |
| Publication status | Published - 2011 |
Keywords
- elerly care
- care homes
- identity construction
- marketing
- Marketing. Distribution products