Movement, Knowledge and Consumption within Elderly Care Environments

Tim Stone, Paul Hewer, Douglas Brownlie

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


Consumer research examines how identities are forged through co-constituted marketplace resources (Arnould & Thompson, 2005) with consumers engaged in the production of desirable and expressive identities. Using a bespoke palette of terms, our work investigates how elderly consumers produce frail identities without the luxury of choice within elderly care environments.

Original languageEnglish
Pages (from-to)385-391
Number of pages7
JournalAdvances in Consumer Research
Publication statusPublished - 2011


  • elerly care
  • care homes
  • identity construction
  • marketing
  • Marketing. Distribution products


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