Non-Probability Sampling

Kingsley Obi Omeihe*

*Corresponding author for this work

Research output: Other contribution


This study examines the logic and power of non-probability sampling. In this context, we will come to learn that sampling decisions need to be justified so that examiners can have an appropriate context for assessing samples. Acknowledging differences across guidelines, the study draws on empirical data from 36 in-depth interviews to alleviate concerns about sampling techniques.
Original languageEnglish
PublisherBritish Academy of Management
Publication statusPublished - 13 Jul 2021


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