Most governmental initiatives designed to improve dietary and planetary health have adopted a light-touch informing approach. However, it may be necessary to consider more direct measures that go beyond simply informing the public if the current high levels of meat consumption in Scotland are to be addressed. This paper considers three possible avenues through which more sustainable meat consumption patterns may be promoted: ‘nudging’, the formulation of new meat-alternative products, and targeting those in particular stages of the lifecourse. Through focus groups held in various locations in Scotland, the perceived viability of these measures was explored. While each measure shows some promise for reducing Scottish meat intake, the complex nature of food choice means that more qualitative research into meat consumption in Scotland is required.
Bibliographical noteThe authors would like to thank all individuals and groups who took part in this research. Research funding was provided by the Scottish Government’s Rural & Environmental Science and Analytical Services division.
This study was funded as part of the Scottish Government Rural and Environmental Science and Analytical Services (RESAS). The sponsors had no further role in the research project.
- meat reduction
- sustainable consumption
- consumer choice
- Meat reduction
- Consumer choice
- SUSTAINABLE CONSUMPTION
- Sustainable consumption
- HABIT DISCONTINUITY
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- School of Medicine, Medical Sciences & Nutrition, The Rowett Institute of Nutrition and Health - Research Fellow
- School of Divinity, History & Philosophy, Centre for the History and Philosophy of Science, Technology and Medicine (CHPSTM)
Person: Academic Related - Research