Original language | English |
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Pages (from-to) | 33-39 |
Number of pages | 7 |
Journal | Marketing Management |
Volume | 14 |
Issue number | 3 |
Publication status | Published - 1 May 2005 |
On the front line
Michael R. Czinkota*, Gary A. Knight
*Corresponding author for this work
Research output: Contribution to journal › Review article › peer-review