TY - JOUR
T1 - Professional Accounting Body Affiliation
T2 - Shifting Priorities in the Transition from Student to Practitioner
AU - Sidaway, Shannon
AU - de Lange, Paul
AU - Bouilheres, Frederique
AU - Sangster, Alan
PY - 2013
Y1 - 2013
N2 - Extending the scope of prior research, this study examines perceptions of the costs and benefits of professional accounting body affiliation in the transition from student to practitioner. The study employs data obtained from 275 students and 508 practitioners and reports differences in respect of the importance placed on various costs and benefits associated with affiliation. Findings show it is important to avoid a 'one-size-fits-all' approach to attracting and retaining members and that the needs and aspirations of tomorrow's accountants are different from those of experienced professional accountants. Implications for brand development and member recruitment and retention strategies are discussed.
AB - Extending the scope of prior research, this study examines perceptions of the costs and benefits of professional accounting body affiliation in the transition from student to practitioner. The study employs data obtained from 275 students and 508 practitioners and reports differences in respect of the importance placed on various costs and benefits associated with affiliation. Findings show it is important to avoid a 'one-size-fits-all' approach to attracting and retaining members and that the needs and aspirations of tomorrow's accountants are different from those of experienced professional accountants. Implications for brand development and member recruitment and retention strategies are discussed.
KW - career choice, recruitment
KW - Professional accounting bodies
KW - professional affiliation
KW - retention
UR - http://www.scopus.com/inward/record.url?scp=84890710656&partnerID=8YFLogxK
U2 - 10.1080/09639284.2013.847324
DO - 10.1080/09639284.2013.847324
M3 - Article
AN - SCOPUS:84890710656
SN - 0963-9284
VL - 22
SP - 605
EP - 617
JO - Accounting Education
JF - Accounting Education
IS - 6
ER -