Abstract
Micro-entities are vulnerable to being inadvertently impacted by policy shifts that seek to bring change in what may appear an unrelated area. Set in a context of turbulent change, this case examples how Design Thinking and AISAS models may be applied to facilitate the transition of a traditionally offline business model to gain a growing online presence on the TikTok platform.
| Original language | English |
|---|---|
| Title of host publication | The China Business Casebook |
| Editors | John Storm, John Wilson |
| Publisher | Ethics Press |
| Pages | 152-165 |
| Number of pages | 13 |
| ISBN (Electronic) | 978-1-80441-001-1 |
| ISBN (Print) | 978-1-80441-000-4 |
| Publication status | Published - Jan 2023 |
Keywords
- AISAS Model
- Design Thinking
- TikTok
- China
- SME