Micro-entities are vulnerable to being inadvertently impacted by policy shifts that seek to bring change in what may appear an unrelated area. Set in a context of turbulent change, this case examples how Design Thinking and AISAS models may be applied to facilitate the transition of a traditionally offline business model to gain a growing online presence on the TikTok platform.
|Title of host publication||The China Business Casebook|
|Editors||John Storm, John Wilson|
|Number of pages||13|
|Publication status||Published - Jan 2023|
- AISAS Model
- Design Thinking