Abstract
In this study, we link regional diversification to global diversification of emerging market multinationals (EMNCs) and explore the importance of firm-specific technology and marketing know-how in that process. We develop our hypotheses and test them using a sample of 625 Chinese manufacturing multinationals across multiple industries. The results reveal that regional diversification predicts global diversification, and that firm-specific technology and marketing know-how both increase the likelihood of a firm's moving from regional to global operations. Technology know-how was found to be more influential than marketing know-how.
| Original language | English |
|---|---|
| Pages (from-to) | 1273-1284 |
| Number of pages | 12 |
| Journal | International Business Review |
| Volume | 25 |
| Issue number | 6 |
| Early online date | 12 May 2016 |
| DOIs | |
| Publication status | Published - 31 Dec 2016 |
Bibliographical note
Acknowledgment:The authors would like to acknowledge the financial support provided by Chinese National Social Science Fund (#14BGL029) for this research.
Keywords
- Emerging market multinationals
- Global diversification
- Marketing know-how
- Regional diversification
- Technology know-how
