The Motivation/Attitude-driven Behavior (MADB) model in e-learning and the effects on mouse dynamics

Yee Mei Lim, Aladdin Ayesh, Martin Stacey

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


This paper presents the application of Motivation/Attitude-driven Behavior (MADB) model proposed by Wang (Wang, 2007a) in the e-learning context. The authors' work demonstrates how mathematical models and formal cognitive processes is developed based on menu search task. The effects of menu design on stress perceptions, motivation and attitudes during the search tasks are being examined. The correlations between emotion (stress perception), motivation, attitude, decision, behavior and mouse behavior are studied. The authors' findings are consistent with what was proposed by Wang. They also found that behavior is significantly correlated to mouse dynamics, such as mouse speed, mouse idle duration and mouse left click rate. Generally strong behavior strength results in slower mouse movements. The significant effect of behavior on mouse dynamics may be caused by motivation and decision, but not attitude and stress perception.

Original languageEnglish
Pages (from-to)38-52
Number of pages15
JournalInternational Journal of Cognitive Informatics and Natural Intelligence
Issue number3
Publication statusPublished - 1 Jul 2016
Externally publishedYes

Bibliographical note

Publisher Copyright:
Copyright © 2016, IGI Global.


  • Attitude
  • Behavior
  • Decision
  • E-Learning
  • Menu Design
  • Menu Search
  • Motivation
  • Motivation/Attitude-Driven Behavior (MADB) Model
  • Mouse Dynamics
  • Stress Perception


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