The use of product scarcity in marketing

Xiaohui Shi, Feng Li, Pattarin Chumnumpan

Business Management

Research output: Contribution to journal › Article › peer-review

51 Citations (Scopus)

459 Downloads (Pure)

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- Last Name(descending)

Xiaohui Shi
- Business School, Africa-Asia Centre for Sustainability (AACS)
- Business School, Business Management - Senior Lecturer
Person: Academic