Tourism memory, mood repair and behavioral intention

Youngsoo Kim* (Corresponding Author), Manuel Alector Ribeiro, Gang Li

*Corresponding author for this work

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Recall of tourism experiences evokes pleasant affect tied to the trip, which leads to mood and behavioral intentions. Based on experimental design with two studies, this research investigates the mood-repairing role of tourism memory, memory characteristics, and affective and behavioral consequences of tourism memory. Study 1 confirmed that both positive and negative mood groups recall positive tourism memories, and the effect of mood repair motivation on tourism memory valence is moderated by mood state. Study 2 identified tourism memory characteristics and the effect of tourism memory valence on mood and behavioral intentions. Findings contribute to the literature on relationships between tourism memories, mood and behavioral intentions, and inform tourism organizations on how to use tourism memories for experience management.
Original languageEnglish
Article number103369
Number of pages13
JournalAnnals of Tourism Research
Early online date12 Feb 2022
Publication statusPublished - 1 Mar 2022

Bibliographical note

This work is partially financed by Portuguese Funds provided by FCT – Foundation for Science and Technology (Portugal) through project UIDB/04020/2020.

Data Availability Statement

Supplementary data to this article can be found online at

Data will be made available on request.


  • tourism memory
  • memory characteristics
  • mood
  • mood repair motivation
  • behavioural intentions
  • experimental design


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