Utilising A Design Thinking Approach to Improve Employee Retention

John Storm, Xiaolei Yang (Corresponding Author)

Research output: Chapter in Book/Report/Conference proceedingChapter


Employee turnover of 30-50% is common within the automobile sector in mainland China. Although performing well against peers, this project utilises the design thinking model to engage with core stakeholders associated with Sensata (China), to improve understanding around root issues behind high turnover in the sector, and propose creative solutions that guide operational managers on how to meaningfully ‘Care and Connect’ with their respective people groups. The project output is a systematic action plan to roll-out a customised coaching leadership approach that aligns every day organisational culture with recently revised value statements.
Original languageEnglish
Title of host publicationThe China Business Casebook
EditorsJohn Storm, John Wilson
PublisherEthics Press
Number of pages13
ISBN (Electronic)978-1-80441-001-1
ISBN (Print)978-1-80441-000-4
Publication statusPublished - Jan 2023


  • Design Thinking
  • China
  • Retention
  • Change


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