What's in a name, what's in a place? The role of verbal labels in distinct cognitive tasks

D. M. Parker, Peter McGeorge

Research output: Chapter in Book/Report/Conference proceedingChapter


The effects of congruent and incongruent labelling on two simple cognitive tasks, sequence learning and place learning, were investigated. The results of both studies indicate the greater cognitive importance of information derived from the object compared to information derived from the verbal label. J. R. Stroop observed that when a spoken response is requested to a stimulus containing perceptually incongruent cues, that response requires a longer processing time than does an identical response when the cues are congruent. According to Paivio, the verbal system can be described in terms of symbolic structures that are naturally organised in a sequential fashion. As such, the verbal system has an advantage over the imaginal system when the task requires the learning of sequential structure. The order of scores obtained with the various groups of stimuli does not appear to agree with the predicted sequence derived on the basis of dual coding theory.
Original languageEnglish
Title of host publicationValidation in Psychology
EditorsH Ellis, N Macrae
Place of PublicationNew Brunswick
Number of pages19
ISBN (Electronic)9781351300247
ISBN (Print)0-7658-0647-9
Publication statusPublished - 2001


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