Young, undecided and in the front line of Scotland’s indyref mindgames

Paul Aitken

Research output: Contribution to specialist publicationArticle


To make an obvious point, the younger generation’s opinions on the referendum have not been formed by as much experience as those of the older generation. Many potential voters were not alive throughout Margaret Thatcher’s premiership and were not politically conscious during those of John Major or even Tony Blair – remember that 16-year-olds were only nine when Blair left office. I myself was just eight when Scotland’s devolved parliament was established in 1999.

Though surveys indicate that young voters are less likely to be undecided than the population as a whole, their lack of experience may well make them easier to influence. If the political strategists can succeed at influencing them, it may well swing the vote in September.
Original languageEnglish
Specialist publicationThe Conversation
PublisherThe Conversation UK
Publication statusPublished - 23 Apr 2014


  • Scotland
  • scottish referendum
  • Propaganda
  • #nomakeupselfie
  • media manipulation


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