ISO certification and new product success in an emerging market

Jie Wu, Zefu Wu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)


The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better.

Original languageEnglish
Pages (from-to)51-71
Number of pages21
JournalAsian Business and Management
Early online date17 Sept 2018
Publication statusPublished - 14 Feb 2019

Bibliographical note

The authors would like to acknowledge the financial support provided by the National Natural Science Foundation of China (Grant No. 71728003), the Macao Foundation (Grant No. MF1711) and the University of Macau (Grant No. MYRG 2016-00207-FBA/MYRG2018-00171-FBA) for this research.


  • China
  • Emerging markets
  • Information accessibility
  • Information asymmetry
  • Institutional development
  • International Organization for Standardization
  • Product innovation
  • Quality management


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