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ISO certification and new product success in an emerging market
Jie Wu
, Zefu Wu
*
*
Corresponding author for this work
Business Management
University of Macau
City University of Macau
Research output
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Contribution to journal
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Article
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peer-review
7
Citations (Scopus)
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Dive into the research topics of 'ISO certification and new product success in an emerging market'. Together they form a unique fingerprint.
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Business & Economics
ISO Certification
100%
New Product Success
97%
Certification
64%
Emerging Markets
57%
Local Institutions
48%
New Product Performance
48%
Buyers
41%
Service Firms
35%
Information Asymmetry
33%
Manufacturing Firms
30%
Management Practices
28%
Social Sciences
certification
60%
firm
56%
market
40%
asymmetry
24%
manufacturing
21%
management
11%
performance
11%